The real question is where it will actually pay off.
Give your agency team two hours and they will find dozens of places AI could be used. Before deciding where to invest, Clario identifies your biggest friction areas, quantifies what they are costing you, and shows where AI can create the highest return.
You can produce the report nobody reads faster. Generate the extra round of concepts faster. Automate an approval process that should not exist. Absorb even more unpriced work with an AI assist. Every one of those makes the agency more productive. None of them changes the economics.
Possible and worth investing in are very different standards.
The losses rarely look dramatic. Most of it never reaches the P&L as a line you can point to. It hides inside a normal day.
Brief arrives incomplete
leakAccounts quietly fills the gaps
leakCreative starts anyway
leakClient clarifies mid-project
leakA senior person saves the deadline
leakNow multiply that by 30 clients. 15 people. 12 months.This is the day an AI workshop tries to speed up. It is also the day a diagnostic puts a price on first.
See what it is costing you →Creative was rebuilding the same concept three times, because feedback arrived one fragment at a time. Extra requests were absorbed before anyone decided whether to price them. Senior people were still clearing exceptions that should have stopped happening months earlier.
None of it looked like an emergency. None of it would have been solved by a faster tool.
How the work gets priced. Scoping, pricing and what happens when the ask grows after the contract is signed.
How the work gets done. How reliably a brief becomes finished, approved work without going round again.
Who carries the load. How workload sits across the team, and how much of the business runs through a few senior people.
What leadership can see. Whether you know what each client actually costs to serve, not only what you invoice.
Delivered in under 4 weeks, built from a structured survey of your own team.
Some of what we find is a process that grew without anyone designing it. Some of it is a management decision nobody has made yet. Some of it is a genuine AI opportunity. Putting a cost on each one is what tells them apart.
Not every problem needs AI. The ones that do are worth knowing precisely.
It starts with the highest-impact problem the diagnostic found. Your own people, your own cases, working sessions instead of training.
Each person leaves with at least one process optimized.
ConstructionSome opportunities your own team can design and implement. Others need deeper technical work, integrations or custom development. Both are covered.
Your teams build what they can. We build what they shouldn’t have to.
US marketing agencies already use generative AI across research, concepts and production.
Agencies that grew revenue last year, against agencies that improved their margins.
Agencies have already been asked for an AI discount. 13% have cut their prices.
Seven in ten marketing procurement leaders say AI has already changed their conversations with agencies, and more than a third have started adjusting how agencies are paid.
A 30 minute conversation about what Clario could do for your agency, how the diagnostic works, and how to get started.
Book a call →Clario, powered by Irrelevant.
Clario runs decision diagnostics beyond the agency world. See the full picture on our homepage.